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The so-called e-commerce has been treated, especially by the U.S. and the EU, as an important weapon for the improvement of their international competitiveness. However, e-commerce should not be treated only from economic aspect. It has grave impact on everyday life of people who lives in developed and developing countries. Voices of supply-side people, especially those of huge companies in the U.S. and the EU tend to stick to the application of only the laws of the country of origin, as clearly shown by the recent activities of GBDe and ILPF. In this research project, we analyzed the background and suitability of such one-sided voices, and concluded that more balanced approach is needed for the sound and sustainable development of e-commerce for every nations and every people. At the same time, we analyzed, in each legal area, the present situations regarding legal and regulatory discussions on e-commerce, and, also there, proposed more balanced approach, domestically and internationally.
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